For Immediate Release
Seattle Seahawks Superstar Linebacker to Be Featured in Wide Ranging Advertising and Marketing Campaign as Oberto Looks to Strengthen its Focus on the Active Lifestyle Audience
SEATTLE, WA – Oberto Beef Jerky, the nation’s leading all-natural jerky brand, is teaming up with one of the NFL’s most dominant defensive stars to amp up its 2018 marketing efforts in the red-hot beef jerky category. The company has unveiled today that it will bolster its sports endorser line-up with the Seattle Seahawk’s three-time All-Pro linebacker Bobby Wagner as the new face of the brand. The addition of Wagner furthers the brand’s laser focus on differentiating itself in the booming meat snacks category which has exploded to more than $3 billion dollars in annual revenue (Source: Nielsen ScanTrak). The multi-faceted campaign will continue to build upon Oberto’s unique positioning in the jerky space -- connecting the brand with an active lifestyle and the benefits of its high protein, all-natural products.
The addition of Wagner as a key Oberto brand ambassador comes as the superstar assumes a more prominent role as the face of the Seahawk’s defense. Off the field, Wagner will play a fundamental role in helping magnify Oberto’s brand mantra, "You Get Out What You Put In,” a rallying cry to consumers to put great fuel into their body to help get the best out of their performance.
Wagner will star in Oberto’s new television campaign as the latest sports superstar to communicate with “The Little Voice Inside My Stomach” (as portrayed by Stephen A. Smith). Wagner will also be featured in Oberto’s impactful digital and social content programming, point-of-sale materials, print and radio advertisements.
“Bobby’s drive and dedication both on and off the field have pushed him to become one of the best players in the NFL. We couldn’t be more excited to have Bobby as the new face of Oberto,” said Tom Hernquist, President and CEO of Oberto Brands. “Wagner will help to deliver our brand message and further educate consumers on the benefits of lean protein and an active lifestyle.”
Wagner added, “I spend an enormous amount of time perfecting my craft. So it’s great to team up with a brand like Oberto on a campaign that speaks to what I believe in, that to perform our best and give our fans the best game possible, we need to put in the work.”