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Associate Brand Manager
Our continued growth and success has created an opportunity at our corporate headquarters in Kent, Washington for a Marketing Associate Brand Manager to join our team. This position reports directly to the Sr. Brand Manager. The Oh Boy! Oberto brand is distributed nationally by Frito Lay through convenience, grocery and mass merchandiser retail outlets.
Position Overview
This key member on the Oh Boy! Oberto brand team reports directly to the Senior Brand Manager. The Associate Brand Manger will be exposed to all areas of brand management with focus on consumer understanding, category management, equity management, marketing operations, product development and customer interaction & trade management. Emphasis is on both execution detail and leadership of strategic initiatives in line with Company goals.
Roles and Responsibilities
Concept Development
• Develop new product objectives and strategies while seeking new opportunities for development.
• Develop/execute concepts, analyze results and prepare written recommendations
Product Development and Line Extensions
• Identify opportunity by collecting industry and competitive trends and collecting and analyzing consumer and Sales feedback
• Validate the opportunity by conducting feasibility analysis to insure it aligns with Corporate strategies and meets the requirements for the Stage Gate Process
Packaging
• Evaluate existing packaging (structure and design) for potential improvement on cost, functionality, consumer appeal, consumer promotion etc
• Obtain feedback on package change from Sales and Operations
• Conduct consumer testing to validate change
• Implement structure and graphics change
• Develop and implement special packs and display vehicles
Trade Promotions
• Work with Sales to set trade levels, establish performance requirements, and negotiate special requests
• Develop trade promotion materials
• Work with Sales to perform trade post event analysis
Product Quality/Improvement
• Relate product performance to relevant consumer needs
• Establish product and package performance objectives
• Evaluate and implement cost improvement and quality improvement
• Establish and communicate product differentiation
Experience/Skills/Job Knowledge
• BA/BS in Marketing, MBA preferred
• 3-5 years experience in consumer packaged goods showing a demonstrated ability to impact the organization through specific projects
• Working knowledge of project management, stage gate process
• Excellent interpersonal and communication skills; presentation and written
• Proven ability to manage and lead internal cross-functional teams and external vendors in product/packaging development
• Ability to generate original concepts, and strategic thinking skills to evaluate them
Our company is a significant leader in the meat snack category with exciting growth potential. We offer a dynamic and opportunistic environment for career success and a complete benefit package, including: medical, dental, vision, paid time off, and 401(k) plan. Come join the Oh Boy! Oberto team today! Submit resume and cover letter describing your leadership abilities to: careers@oberto.com or fax to 253-437-6151.
Oberto Sausage Company is an Equal Opportunity Employer
E-mail: careers@oberto.com
Fax: 253-437-6151
Mail: PO Box 429, Kent WA 98035
Thank you for your interest in employment with Oberto Sausage Company. We recognize that there are many employment opportunities available to you and we feel privileged that you are taking the time to consider us.
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